SCHD vs NOBL: Quality Screen or 25-Year Dividend Track Record?
SCHD and NOBL both invest in US dividend-paying stocks, but with fundamentally different selection criteria. SCHD uses the Dow Jones US Dividend 100 Index, screening for quality factors (cash flow, ROE, dividend consistency) over 10 years. NOBL tracks the S&P 500 Dividend Aristocrats — companies that have increased dividends for 25+ consecutive years. NOBL's bar is higher on track record; SCHD's bar is higher on financial quality.
Key Differences
- NOBL requires 25+ years of consecutive dividend increases; SCHD requires 10+ years plus quality metrics
- SCHD: ~100 holdings, market-cap weighted; NOBL: ~67 holdings, equal-weighted
- SCHD has higher yield (~3.5%) vs NOBL (~2.0%) — SCHD is more income-focused
- TER: SCHD 0.06% vs NOBL 0.35% — SCHD is dramatically cheaper
- NOBL's equal-weight methodology provides less concentration in mega-caps
Live Comparison
Interactive comparison with real data. Toggle dividends and tax settings to see the full picture.
Bottom Line
SCHD wins on cost, yield, and recent total return performance. NOBL wins on the prestige of its 25-year dividend growth requirement and equal-weight diversification. For most investors, SCHD's lower TER and higher yield make it the better core dividend holding.